History of Clavin Klein ( CK)

Clavin Klein was born in New York brongkes in the year of 1943. He was graduated in FIT university. After he graduated the university, he lent the money from his partner's father and started the Calvin Klein Ltd man's coat. He started the shop in the small hotel of New York, but fortunately one department CEO ordered a lot of clothes and Clavin Klein started to become popular.

Calvin Klein developed very fast. He started to launch the sport wear in the year of 1972. He made European style which was very simple and casual. It enamor American women.

In the end of year 1970, he declared the Calvin Klein Jean. Also in the year of 1982, and 1983, he launched the men's underwear and women's underwear. The item of CK underwear was different from other brands underwear. It is very sensible and useful. Even now days, the underwear of CK is very popular. Same periods of launching underwear, he also launched Obsession, Eternity and Escape which was collection of perfume. This made Ck the perfume image. Especially the year of 1994, customers started to buy the very first perfume Ck one. He got the idea ck one from his daughter Marci.

CK created the new sport wear in the spring of 1992. The fashion of  80 and 90 was very different from the year of 70. Therefore Ck created the very comfortable and awesome formula clothes. The simple and modern formula clothes became very popular in the year of 1995.

In now days a lot of people are interested in modern, romantic, feminine, elegant and sensitive clothes.

Philosophy

"Simple one is not interesting, fashion should be soft and luxury."

He got his design image when he was a child. Americans are very innocent but has confidence. Esmipecially he was very caution and elegant. He was very similar from his mom.  He got many influence from his second designer too. She helped Calvin to become more active. Also she told him to show traditional style and free syyle. He got influenced from artist Donard who told him the minimalism which is very functional American style.

He expressed his-self as" I created the Clavin Klein to express new attitude of fashion." He was very confidence to express his-self. He is honest and modern designer. He aimed in simple city and exact cutting. So that he satisfied for the modern women's desire which is sexy and natural. He used natural fiber to make simple and stable clothes.

Special reasons that Ck is famous

Ck 's formula clothes are very simple, modern and casual style.
In the year of 90 Ck started to get attention in everywhere. That's because Ck started to give satisfy for the customers. Customers wanted to satisfy with mentally. So Ck designed with natural fiber which was very simple and refined. Ck is pushing ahead not only the clothes, but also perfium, watch, a lots of diversity items.

Awards

1972: Start of sport wear "Coty Awards"

1993: CFDA American Fashion designer

1997: New York art director club design visual communication management

History of Louis Vuitton

Louis Vuitton was born in the year of 1821 August fourth in French , In the year of 1835, He moved to Paris and worked for Marechal company which was famous for making Trunk and case. During work, he created rectangular bag which was so successful. During that time, the bags were round and was uncomfortable to put clothes. For the people who liked to go to trip, they needed to carry many bags, but after he created the rectangular bag which is Louis Vuitton, It made popularity.

With this kind of background, In the year of 1854, he opened his shop in downtown of Paris. With very good design and useful trunk, he got gold medals and silver medals in  the paris world exhibition. In the year of 1892 February 27th, Louis Vuitton died and his son Georges Vuitton got the company.

With Louis Vuitton selling such a high an goods at such a high price.

In the year of 1896, his son Georges Vuitton created Monogram Canvas. This trademark was from his Father's first  name letter "L" and the last letter "V". Combination of LV design  represents the Louis Vuitton company. And this was the very first trademark in the world.

Louis Vuitton company is famous until today. The company's history is about 150 years. It expanded to all of the world. The company is not only famous for bags but also famous for accessory and total fashion.

In the year of 1994 Louis Vuitton created their literature collection called Voyager Avec.
In the year of 1997 they created a pen collection and in 1998 the LV city Guides and scrap books. In the year of 2001 the jewellery line was launched. In the year of 2006 the book Louis Vuitton icons was published. In the 2004, Louis Vuitton celebrated their 150the anniversary.


Louis Vuitton first entered the fashion world with their luggage line. In that time, lots of people were beginning to travel. So he created a large flat case and a steamer bag and large overnight bag called a Keepall.


Louis Vuitton is also a made a handbag designer. In the year of 1896 the now famous monogram canvas was created. A print was so popular that it was redesigned in 2003 in multicolour by Takashi Murakami in 1999 of the print called the Mini Lin Monogram. In 1998 Marc Jacobs joined Louis Vuitton as their Artistic Directr and created Monogram line.

Some LV Trends
- The "Noe" is a drawstring bag with a square base first created in 1932. It's able to carry four champagne bottles. As 35years later Louis Vuitton merged with Moet Hennessy.
- The "Speedy" is similar to the Keepall, but it's a handbag. It has one large compartment inside and grab bag handles. It has in four sizes.
- The "Elipse" is an oyster shell-shaped solid bag with grab handles. It has in two sizes and also as a purse.
- The "Neverfull" is one of the newest additions; a large beach bag syle for city living. It has three sizes.
- The "Papillon" is a barrel bag with shoulder straps, available in two sizes. The larger one comes with a mini replica to be used as a makeup bag.
- The "Cherry Blossom" print was one of Takashi Murakami's limited edition prints. The most popular version showed cute little cherry blossom flowers with faces on top of the classic brown monogram print.
- The "Theda", another limited edition, was a garb bag available in several colours and prints with drawstring sides and a large buckle.
- TheThat's love collection has canvas rectangular tote bags with the word LOVE written on the front. The L and V entwine to make the Louis Vuitton monogarm.