2011년 5월 10일 화요일

History of Clavin Klein ( CK)



Clavin Klein was born in New York brongkes in the year of 1943. He was graduated in FIT university. After he graduated the university, he lent the money from his partner's father and started the Calvin Klein Ltd man's coat. He started the shop in the small hotel of New York, but fortunately one department CEO ordered a lot of clothes and Clavin Klein started to become popular.

Calvin Klein developed very fast. He started to launch the sport wear in the year of 1972. He made European style which was very simple and casual. It enamor American women.

In the end of year 1970, he declared the Calvin Klein Jean. Also in the year of 1982, and 1983, he launched the men's underwear and women's underwear. The item of CK underwear was different from other brands underwear. It is very sensible and useful. Even now days, the underwear of CK is very popular. Same periods of launching underwear, he also launched Obsession, Eternity and Escape which was collection of perfume. This made Ck the perfume image. Especially the year of 1994, customers started to buy the very first perfume Ck one. He got the idea ck one from his daughter Marci.



CK created the new sport wear in the spring of 1992. The fashion of  80 and 90 was very different from the year of 70. Therefore Ck created the very comfortable and awesome formula clothes. The simple and modern formula clothes became very popular in the year of 1995.

In now days a lot of people are interested in modern, romantic, feminine, elegant and sensitive clothes.



Philosophy

"Simple one is not interesting, fashion should be soft and luxury."

He got his design image when he was a child. Americans are very innocent but has confidence. Esmipecially he was very caution and elegant. He was very similar from his mom.  He got many influence from his second designer too. She helped Calvin to become more active. Also she told him to show traditional style and free syyle. He got influenced from artist Donard who told him the minimalism which is very functional American style.

He expressed his-self as" I created the Clavin Klein to express new attitude of fashion." He was very confidence to express his-self. He is honest and modern designer. He aimed in simple city and exact cutting. So that he satisfied for the modern women's desire which is sexy and natural. He used natural fiber to make simple and stable clothes.



Special reasons that Ck is famous

Ck 's formula clothes are very simple, modern and casual style.
In the year of 90 Ck started to get attention in everywhere. That's because Ck started to give satisfy for the customers. Customers wanted to satisfy with mentally. So Ck designed with natural fiber which was very simple and refined. Ck is pushing ahead not only the clothes, but also perfium, watch, a lots of diversity items.


Awards

1972: Start of sport wear "Coty Awards"

1993: CFDA American Fashion designer

1997: New York art director club design visual communication management



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